Tuesday, February 11, 2020

"I don't watch TV," I say proudly, "as if I don't spend 8 hours a day looking at the internet"

I don't remember exactly where I read this (Tumblr or Twitter, probably) but I was forcefully reminded of it reading Morse's essay and thinking about the extension of the nonspace and nontemporal into platforms like the internet. Of course, the internet is an easy and obvious candidate to extend her argument to, seeing as we access it on screens, whether on a laptop or a smart watch. But rise of endless scrolling and hyperlinked networks of distraction mean that the internet isn't the participatory utopia that frees us from the passivity of being transported or being transmitted to, since there very much seems to be a flow in the programmatic way social media platforms engage our attention. The bored-at-work industry stretches from Buzzfeed to smaller players on the foodchain, and is a very, very real sink for time, energy and attention. With personalised feeds, we are literally "watching" the internet unfold whatever narrative vectors we choose to follow, speaking purely in terms of the experience of scrolling. Cyberspace becomes unmoored from time and place, becoming a system that reinforces itself through rewarding us, mimicking real-life structures of community and engagement. 

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