Has anyone started watching Heidi Klum and Tim Gunn's new fashion competition show that premiered on Amazon Prime this weekend? It's called Making The Cut and it's very similar to Project Runway in many ways, but what's most interesting to me about this new show is that all the winning looks from each outfit are sold on Amazon. It's not revolutionary for a show like this to sell outfits online, but this could definitely be a game changer for Amazon and how they produce new content that takes advantage of it being integrated to their major store.
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