I really
appreciated Mittel’s thoughtful intervention into television’s fraught and oft oversimplified
genre studies, presented in his introduction to his book, Television Genres
as Cultural Categories. I was especially interested by Mittell’s push to
define television genre categories not merely by their text, but by “the widest
possible range of sources, including corporate documents, regulatory policies,
audience responses, filmic representations, promotional materials” (14), along
with the text. However, in a time of increasingly abundant content, coupled
with an increasingly fractured audience, I am wondering if this method is even
possible to enact. Specifically, I am thinking about the show The Bachelor,
and specifically a segment from the most recent “Women Tell All” episode that
aired this past season. In it, Chris Harrison takes a moment and asks Rachel
Lindsay, the only Black Bachelorette in the show’s history, to come up on stage
and speak about an utterly generic “hate” that many of the women contestants
face on their social media after airing. This hate, though much of it is clearly
rooted in racism- hence, Rachel’s appearance- is never explicitly named as such.
Even when a vile and prejudiced message directed at Sidney, a young mixed woman
from the South, is read aloud to the audience (with expletives, including the n-word,
specifically blurred out), no mention of specifically prejudiced hate is
discussed.
Of course, we
can read the text of the episode and synthesize about how broadcast reality
television (and perhaps reality television on other platforms- looking at you Love
is Blind) fails to understand and convey racial difference in thoughtful
and historically accurate ways. However, can these private messages be included
when considering audience response to this show? Do these messages speak to what
The Bachelor and, by extension, reality dating shows, “mean for specific
groups in a particular cultural instance” (5)? Does this group of audience
members that spew hate to contestants help us define the genre? Even when the
show itself decries these forms of participation and praises other, more
benign, expressions of fandom (like the watch parties Chris Harrison and this
year’s Bachelor, Peter, attend)? Akin to the questions Kackman ponders in his
piece “Quality Television: Melodrama and Cultural Complexity,” I wonder- how do
we understand this labor from a certain sub-sect of the Bachelor audience,
and how can we tie it back to genre studies?
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