Hendershot’s “Parks and Recreation: The Cultural
Forum” was an interesting extension of Newcomb’s and Hirsch’s argument of the
television as forum in the network era. Hendershot’s extension of their assertion
that the process of television is more important, ideologically, than the
product itself disrupts the earlier assumptions of TV as a wide forum practice that
all the public was involved in. There are rare situations of series like Roots
captivating all the public, although Game of Thrones seemed to be a
reimagining of a whole public television, instead audiences exist in their own
curated network picks, existing in echo chambers of media. There is no longer
media for all that exists in the forum for audiences to read either in either a
dominant, oppositional, or negotiated way as Newcomb and Hirsch argue. There is
no longer a confrontation from the wide-released television, now there is the
confirmation of self-chosen programs, the echo chambers of network and streaming.
Hendershot uses Parks and Recreation as an example of a sitcom for the
masses. The uses of the liberal (with conservative work ethic) Leslie Knope and
her boss Ron Swanson, the Tea Party-esque anti-government character who works
alongside Leslie. Hendershot sees this as working not in the star-studded
diverse cast so every viewer can find their favorite character, but instead as
a method of showing how “opposing factions can communicate and collaborate”
(Hendershot 208). This is an idealistic reading, but I disagree that this is
all it emerges from.
As
Todd Gitlin shows, “ideological hegemony is embedded” in amongst other things “setting
and character type” (Gitlin 254). Parks and Recreation is borrowing
here from an already previously established character type and rapport in
Leslie and Knope. If we go back just three years earlier of Parks and Recreations’
debut, we find a similar NBC sitcom carrying this character formula: 30 Rock.
Here we have a certified liberal character in Tina Fey’s Liz Lemon, the
showrunner of a failed SNL type show who clashes ideologically with her boss,
Alec Baldwin’s Jack Donaghy, the ultra-conservative and ideal capitalist network
executive. The characters are constantly at odds in how they view the world and
politics (the series is actually much more outright in the political issues its
willing to tackle), but the sense of communication and collaboration exists
here too. Jack is Liz’s mentor, her guiding guru in life, love, and success.
Liz grounds Jack, opens him to new viewpoints, but neither are ever totally
changed. Episodes don’t provide firm resolutions to ideological disputes
(Carrie Fischer guest stars once as an ex-writer for NBC who convinces Liz to
go on strike, but is later denounced as a crazy revolutionary). The series does
not represent the inner workings of municipal government as aprks and Recreation does, but 30
Rock operates at another central facet of the political atmosphere in
America: the media. The show too has a message that is a “decidedly centrist
one” extremes of both left and right can coexist, but only a moderate approach
can resolve our problems” (Hendershot 211). It is through these character types
(that we can see even as far back as All in the Family with Archie and
his son-in-law) that this forum is demonstrated at different levels of our
society.
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